About Us
Our Team has many years of experience in helping customers to protect one of the most important assets of any business – Data. Strong relationships, both with our extensive supply chain and the ever-increasing number of customers in a variety of industry sectors that we have, have provided the foundation that the Virtual Effect business has been built upon.
Through gaining a full understanding of the needs and expectations that you have, we can work to design, provide and support a storage solution that meets your business objectives incorporating the most suitable technology. Our goal is to be seen as both a trusted and strategic partner to your business in the long-term.
The Virtual Effect Executive Team
John Greenwood
Chief Strategy Officer
A founding partner of Virtual Effect, John is an established and well-respected member of the IT Channel.
Based in the Oxford area of the UK, John’s name maybe familiar having previously written over a dozen publications about Data Storage offering an insight into the fast-changing industry and received industry awards for his Contribution to the Storage Industry and Channel Excellence.
With an appreciation of the customer requirements and expectations and the technology capabilities and limitations, John helps to shape our strategy and portfolio.
Henrick Nielsen
Chief Technology Officer
Often a cynic with a cautious approach to new technology, Henrik is integral to ensuring that our reputation for providing cutting edge, yet reliable, solutions is intact.
Having graduated in Computer Science, Henrik has an appreciation of “how things work” and invests time looking for limitations and bottlenecks as well as the heavily marketed features and benefits.
His constantly evolving knowledge base is a valuable, and integral, asset to our business.
Jane Symons
Head of Customer & Supplier Relationship Team
At the core of any successful business are people that own and manage the day to day demands it brings.
Jane is fundamental to the success of our business and has vast experience, great relationships and a superb discipline.
Based from our office located on the South Coast of the UK, Jane understands the importance of communication and plays a valuable role in the data storage ecosystem that we are part of.
Mitch Johnson
Head of Commercial Team
A keen motorsport enthusiast, it is fair to say that Mitch is driven to succeed.
Having initially progressed through the ranks of IT Sales from the cut-throat environment of cold calling into the Financial Sector on the East Coast of the US during the global economic downturn of 2008, Mitch was a welcome addition to the Virtual Effect team and has helped us to sustain continued YoY sales growth.
He leads by example and still plays a key role in all of the commercial customer facing activity of the business.
Suzy Weiss
Chief Marketing Officer
With an eye for detail, Suzy brings the creative edge to our business.
Keen to have a full understanding of what our customers want, as opposed to what the vendors tell them that they want, Suzy has helped to shape our business and it’s messaging to represent what matters most – relevance to the customer environment.
Our simplified and “ground up” approach to technology is largely driven by the core beliefs and ability of Suzy and her Team.
Mark Zimmerman
Chief Financial Officer
In a business built on data, ones and zeros, Mark often emphasises that the type of ones and zeros he looks at are more important.
In fairness, he’s probably right! His logical and pragmatic approach to business is paramount to our ongoing success.
Mark is someone that operates an open door policy and is always happy to discuss anything financial, immersing himself in information on stocks and shares, ISA’s, interest rates, currency fluctuations…. you get that idea!